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Reducing Online Shopping Cart Abandonment With WordPress Ecommerce – wordpress shopping cart
The most common reason for failing to convert traffic to a customer is found in the abandonment of the shopping cart. More than two-thirds of purchases are abandoned, and this represents a huge waste of the effort and investment which you have put into developing a WordPress ecommerce site.
It is also a huge opportunity for you to increase revenues!
Common Reasons for Abandonment
There are a number of reasons why online shopping carts are abandoned, and the three most common reasons are:
- difficult to use buying and ordering process;
- hidden fees and charges, especially shipping costs; and
- customer’s preferred payment option is not provided.