Semiotics is the science of sign: any thing which functions in the communication. Semiotics is extremely flexible tool which is used in wide range of academic field
l Semiotics provides the translator of advertisements with a means to manipulate and manage language (linguistic sign system) and non-verbal sign systems.
l It is a sign system, which works in conjunction with images to promote or to sell or to persuade consumers into changing their behavior.
l In 1989 the first Marketing and Semiotics Symposium was held in Copenhagen.
l It was arranged by the Marketing Institute of the Copenhagen Business School and attended by various people from universities and business schools.