pingback image by Henrik Moltke
Blog Comment Spamming And Pingback Spamming – pingback
Blog comment spamming and pingback spamming are unfortunate realities in the online world. If you open up a web presence, then these phenomena will find you. The important thing for you to do is to be proactive in the fight against it. It is also important that you never resort to these tactics, no matter what kind of a quick boost they may give you. Spam is the naughtiest of the Internet’s four letter words, and the search engines hate it. If you do not take care of the problem upfront, then it can initiate a chain reaction that leads to the end of your site no matter what side of the equation that you are on.
1. Alienating visitors
If your site picks up a lot of pingback spam and blog comment spam, then it becomes difficult to hold on to traffic. Your visitors are turned off by spammers, and more than a little afraid. The last thing they want is to have 500 messages in their inbox from an overzealous Internet marketer or malware attached to their computer. Rampant spamming of pingbacks and blog comments can easily infect your audience, thus alienating them. It can also affect the overall functionality and load time of your website. When you are unable to deliver a spam free environment for your audience, the only audience you will end up having are the spammers themselves.
2. Alienating search engines
Search bots are very good at picking up on spam comments or pingbacks. These sources are so painfully obvious to the bot and to most users that they can plummet your ranking quickly. Since traffic tends to shy away from these practices, search bots pick up on the neglect. They are also able to tell from the layout and structure of links and languages, due to their advanced algorithmic structure, what spam looks like. If your page is allowing spammy comments to go without any moderation, then you will soon be finding yourself in a downward spiral.
3. Alienating advertisers
Many websites thrive on advertising as a primary revenue stream. If your advertisers are noticing that your blog or site gets a lot of spam, and you are not doing anything about it, then you can bank on the fact that you’ll soon be losing their business. Spam ruins things for everyone, but most of all, for you and your efforts towards success. You cannot afford to allow it to go on unchecked. Luckily, there are tools out there that can allow you to moderate with relative ease and keep the predators at bay. If you are unsure of where to begin, get with your hosting provider today and find the tool that works best for you.